Sensational smiles: Easy at home whitening

The whos, whens, hows and whats of whitening


Busy but beauty-minded: This describes so many of us who are ready for beauty routines that offer high impact at a low cost. Within that category, at-home teeth whitening products simply cannot be beat. A beautiful, bright white smile can instantly brighten and take years off your face. Plus, innovative new products now make it easy to skip the awkward strips, save time and get lasting results faster than ever before. If that's not something to smile about, we don't know what is.

WHO should use at-home teeth whitening?

At-home teeth whitening is ideal for those of us who want to achieve and easily maintain a gleaming white smile without spending hundreds of dollars at the dentist's office. It's also a potential solution for people with tooth sensitivity and periodontal disease, which can make gums especially susceptible to irritation caused by bleaching.

WHEN can teeth be whitened at home?

Thanks to innovation in at-home teeth whitening: Any time you brush your teeth. Gone are the days when you stuck on the strips and hoped no one unexpectedly stopped by to see you. If you're ready to radically simplify your routine, try the Colgate® Optic White™
Toothbrush + Whitening Pen. Its one-two punch of whitening power starts with special polishing bristles in the toothbrush that take a first crack at surface stains. But the real magic is a built-in pen made for applying whitening gel, which sets in just seconds and requires no waiting or rinsing. Store the pen back in the brush, and you're ready to start flashing your pearly whites in nearly the same amount of time it took you to brush them. Many people start getting results in as few as two days*.

HOW white should teeth get?

How white your teeth get from at-home treatments is a combination of factors, some you can't control and some you can. Your results will depend on your natural tooth color and the stubbornness of existing stains. But remember that a change of just two or three shades can make a noticeably positive difference in just about anyone's smile. One big advantage of at-home treatments is that their lower concentrations of active ingredients can make them work more gently and gradually, providing a subtle change over time as opposed to a dramatic, more obvious transformation.

WHAT can help whitened teeth stay that way?

If you use a product like the Colgate® Optic White™ Toothbrush + Whitening Pen, you're building whitening into your daily routine. That makes maintenance a no-brainer and spares you from fussy, lengthy and costly whitening sessions. But there are some easy steps you can take to boost your bright smile even more and achieve faster results. To get whiter teeth in just one day** all you have to do is follow three easy steps: brush, rinse and whiten. Start by brushing with Colgate® Optic White® PLATINUM Whiten & Protect Toothpaste, which forms a protective shield around teeth to help prevent stains from forming. Follow up with Colgate® Optic White® Mouthwash. Its two-percent hydrogen peroxide formula gently whitens teeth as it freshens. And finish with the handy, fast-acting whitening pen included with the brush.

3 quick beauty tricks for whiter-looking teeth

Brush or rinse after consuming stain-causing foods or beverages. Wait at least 30 minutes before brushing to prevent damage to tooth enamel.

Use a straw to drink beverages that stain, such as coffee, tea, colas and red wine.

Wear a bright shade of blue- or pink-based lipstick to make your teeth appear whiter.

Now that you're armed to the teeth with whitening information, go show those pesky stains who's boss and start flashing your sensational new smile! Ready? Brush. Whiten. Go.™

*For best whitening results, continue to use as directed.

**With Colgate® Optic White® PLATINUM Whiten & Protect Toothpaste, Mouthwash and Toothbrush + Whitening Pen, use as directed. Use mouthwash prior to Optic White™ Whitening Pen. For best results, continue routine as directed.

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