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Our beauty lies in wisdom.

It's not easy to find beauty products in the mainstream world that suit the unique needs of black skin and hair. Mamas, aunties, sisters and girlfriends over the years have always kept us hip to the classic tried-and-true gems—and new finds—that bring out the best in black beauty.

And we find strength in softness…

Creme of Nature Detangling Conditioning Shampoo
Generations have counted on this two-in-one lifesaver to effortlessly cleanse and soften loose to kinky curls in a snap. For stellar results, wash twice, and let the second round sit for a few minutes before rinsing. The latest formula is boosted with coconut oil, which leaves tresses supple and fragrant from root to tip.

…which we nurture through ritual.

Organic Root Stimulator Olive Oil Moisturizing Hair Lotion
African-American women have long known that pure olive oil is excellent for staying velvety soft from scalp to toe. Today, products like this deeply moisturizing hair lotion mean we can save the olive oil for our favorite vinaigrette while still smoothing out our tresses and taming our curls.

We look ahead toward a bright future…

CoverGirl LashBlast Volume Blasting Mascara
Knowing how to work long, luscious lashes is a sure bet to lure any gaze your way. This volumizing mascara earns its place next to classic cosmetics in makeup bags for women of all shades, and African-American women are no exception. This product is sure to get an "Amen!" from ladies far and wide.

…one that we create together.

Organix Moroccan Argan Oil Renewing Treatment
This affordable argan oil treatment is a newly discovered swear-by for black women who want to give their natural hair lasting sheen. Keep your world of curls shiny and soft with this luxurious product that is sulfate-free—which is key to keeping your hair moist and supple.

And all the while, our natural beauty shines through.

CoverGirl's Queen Collection
When it comes to makeup, finding colors that suit the range of African-American women's complexions and undertones can be a rocky road. Who wants to settle when your aim is to shine? Thank heaven for CoverGirl's amazing line of sublime cosmetics that hail your inner goddess!

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The beautiful past meets your beautiful present and future with makeup and hair care products specifically formulated for African-American women. Available every day, at everyday low prices, in Walmart's beauty department.
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